Instagram provides three distinct profile types: Personal, Business, and Creator. Initially, all Instagram accounts are set as Personal. However, you have the flexibility to switch your profile type whenever you want. It’s important to note that due to Instagram’s restrictions, only Business profiles can fully utilize GetGenius’ Instagram features such as engagement, direct publishing, and analytics.
To take advantage of all the Instagram features offered in GetGenius, your Business profile needs to be linked to a Facebook Page. This is a mandate from Meta, the parent company of Instagram. GetGenius gains the authority to manage your Instagram profile via Facebook. However, you are not required to post on the Page when using Instagram.
Prerequisites #
Before you proceed with the conversion of your Instagram profile, ensure you have:
- A Facebook Page to link your Instagram profile to.
- Remember, a single Instagram profile can be linked to one Facebook Page and vice versa. If you need to create a new one, refer to the Facebook help article Create a Facebook Page.
- Ensure you have the necessary permissions (refer to the Facebook help article See your Facebook Page role or access):
- Facebook Page classic – Admin or Editor Page role.
- New Facebook Pages experience – Full or partial control.
- Asset in Facebook Business Manager – Management access to the Page in your Business Manager account. Refer to the Facebook help article Add People to Your Business Manager.
Procedure to Convert your Instagram Profile to a Business Profile #
- Open the Instagram mobile app, navigate to your profile, and then select the menu on the top right.
- Choose Settings, then Account, and scroll to the bottom.
- Personal account – Choose Switch to professional account, and then select Business.
- Creator account – Choose Switch account type, and then Switch to business account.
- Follow Instagram’s guidelines to Add an Instagram account from your Facebook Page.
