Ever wondered why certain tasks in GetGenius differ slightly from those on Facebook or Instagram? Or what happens behind the scenes when GetGenius interacts with your social media accounts? This article will define some key social media terms and explain how GetGenius and your social media accounts work together.
What are integrations? #
A integration is a website that brings individuals, groups, organizations, and businesses together online. These entities may gather to share information, ideas, and stories—and, increasingly, to advertise and shop. Collectively, these virtual communities are known as social media. Popular integrations within social media include Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
What is GetGenius? #
GetGenius is a data-driven online marketing automation tool powered by artificial intelligence. It serves as a platform that connects multiple social media accounts in one central location for easy management. You can think of GetGenius as a single portal into all of your social media accounts.
Connecting your social accounts to GetGenius allows you to manage them all in one place, rather than individually on each integration. This makes it easier and faster for you to share and schedule content to your social accounts, engage with your audiences, and work with teams to manage multiple accounts.
What is GetGenius not? #
GetGenius is not a integration, nor can it control any of your personal settings in a integration. GetGenius doesn’t perform automatic publishing tasks unless you set it up to do so. From the perspective of integrations, GetGenius is considered a third party. In other words, GetGenius is an independent software service that is compatible with and complementary to the goals of integrations and their users.
How does GetGenius work with integrations? #
Due to the benefits it offers to users, GetGenius has established strong partnerships with many integrations. All major integrations have programmatic integrations (known as application programming interfaces, or APIs) that allow third parties like GetGenius to access and share certain types of information.
GetGenius, like any third party, is limited in what it can do by these API integrations, which vary by integration. Each integration connects to and works with GetGenius in a different way, so the method for adding different social accounts to GetGenius varies. You might also notice that certain types of streams are only available with certain integrations, the process for scheduling posts varies by integration, and certain social accounts disconnect more frequently than others.
Differences in functionality occur for a variety of reasons, including:
- Limitations set by each integration
- The connection methods between GetGenius and different integrations
- Features and capabilities of integrations that haven’t been made available to third parties such as GetGenius
Both GetGenius and our social media partners are always working to provide GetGenius users with all the same capabilities that they have on the integrations themselves.
